Insights

EXO’s relationship with gaming sits across several formats, from rhythm titles and promotional events to browser experiences, mobile releases and fan-made…

On a spring afternoon in Seoul in 2012, twelve young men stepped onto a stage that no one in the audience could have predicted would become a fixture of global…

Lay, born Zhang Yixing, has long been recognised as one of EXO's most technically gifted dancers, yet his role inside the group reaches well beyond executing…

When EXO dropped the winter special album "Sing For You" in December 2015, it arrived like a handwritten letter slid under the door of every EXO-L who had…

Chanyeol’s rap has always been one of EXO’s recognisable colours, yet it has never stayed fixed. From the group’s early singles to more mature albums and solo…

Kai stands at the centre of an EXO stage like he owns the air around him. Even in a group stacked with charismatic performers, his presence cuts through in a…

EXO’s “The Eve” is one of the defining tracks from The War, the group’s 2017 studio album. Known in Korean as “전야” (Jeonya), the title refers to the night…

Sehun has always understood the power of a strong visual identity. From EXO’s early years to his more refined public appearances, his wardrobe has developed…

EXO’s Japanese catalogue sits at an interesting point between Korean pop and Japan’s highly developed singles market. Some releases introduced…

Chen is often recognised as EXO’s powerhouse vocalist, but his contribution to the group reaches beyond the microphone. Across several emotionally charged…