SM Entertainment has just been revealed to have obtained a patent for a brand name called “EXO-L“.
The patent covers over 10 categories.
EXO-L will be a brand name for many different types of products, including bed sheets, jewelry, drinks, clothing, undergarments, kitchen supplies, and much much more.
For those of you wondering, the L stands for “Love”. EXO-Love.
Rumor has it that EXO-L will also be EXO’s official fandom name.
With the direction that SM Entertainment is going, it might as well be.
There’s no word on when EXO-L’s brand will launch, but we do know that SM Entertainment is hard at work getting EXO’s products to launch as soon as possible.
It’s amazing how EXO has evolved in just 2 years.
They’ve become one of the most popular idol groups in the Kpop music business, and now they’ve literally become a name-brand.
We hope that EXO-L is a huge hit, but it most definitely will be considering how huge EXO’s fanbase is, and how successful their pop-up shop “BWCW” was.