A post on PANN discusses how powerful EXO is as a CF model compared to other celebrities.
When other celebrities model products:
Company: “Suzy wore this outfit. How do you like it? (^^) Try it on. It’s pretty right? (^^)v”
Company: “This lipstick is worn by Sohee. (^^). The color is pretty, right? Wanna try it on? (^^)v”
Companies launch subtle campaigns with other celebrities.
However, when a company is lucky enough to land EXO as models for their products, a widespread over-the-top advertising campaign is launched.
Company: “Everybody screw off!!!! We’ve cast EXO!!!! Our model is EXO!!!! Look!!!!!! It’s EXO!!!! Look here!!!!!! It’s freaking EXO!!!!! We’ll give you the product if you buy an EXO picture!!!!”.
It’s hilarious because it does feel like companies are giving away their products to customers who purchase an EXO picture from them…
Have you seen the prices of EXO’s Nature Republic lip balms? It’s like $10 more than a regular lip balm. AND! Nature Republic tries to get fans to buy the lip balm over and over in hopes of collecting all 12 EXO pictures for their collection from Nature Republic’s randomized selection.
The post continues to say that companies remodel their entire stores with pictures of EXO in order to draw fans in. And it totally works.
Check out netizen/EXO-L’s comments about this post below, translated by KpopKfans:
1. [+178, -8] Honestly, they have to do it, though ㅋㅋ The profit increases by 120% if EXO uses the product
2. [+169, -2] Please get a chicken CF
3. [+148, -3] Fucking Nature, fuck fuck fuck. It’s like buying the photo card and getting hand cream and lip balm as extra
4. [+67, -1] I’m non-fan but I agree ㅋㅋ Whenever I pass by Baskin Robbins, the shop is spammed with EXO posters ㅋㅋ I thought the fans would get a heart attack by that
5. [+62, -2] Honestly, when they use a lip balm at an airport, the lip balm company’s profits increase crazily, even if they’re not the model or anything ㅋㅋㅋ
6. [+60, -0] Even bread ㅋㅋ I still can’t forget the mocha bread war
7. [+53, -1] I went to Myungdong and fucking Nature was like, “EXO!!!! You’ll get a picture of EXO!!!! EXO!!!! Don’t need anything else!!!! It’s EXO!!!!” But I was pathetic enough to be dragged by that
8. [+50, -0] Yixing brought a sheep doll to an airport and it was sold out right away ㅋㅋ And the doll company even mentioned Lay ㅋㅋ